Selecting a domain name is the primary step in launching an online business, and it is considered as a sign post to your email address and website. They are mainly used for identifying websites and serve as humanly memorable names for networks and websites. So, they are also referred to as “human-friendly version” of the website address. You have to choose a specific name or term while registering a domain so that the people can use this name in order to search for your website. These unique web identities are registered for one year at a time, and it may be renewed automatically depending upon your scheme. If you fail to renew the domain name, it may be sold out to someone else, and your website would go offline.
A domain represents the trademark or brand identity of an online business
By using these key weapons, you can catch the attention of people on the internet. So, if you are thinking about hosting a website, this unique identity is likely to be the primary thing you have to think about. Since they are considered as the backbone of online business, you have to choose them wisely
Every domain name should have an extension. The most popular extensions are .net, .org, ed and .com. You can host a website by using any of these extensions. Every extension denotes a meaning and reveals the nature of the website. For, instance a website with .edu refers to an educational website and .org refers to an organization. Moreover, today you have country level extensions as well.
Should be simple
It is hard to keep in mind a long name. The long name may also have spelling errors. So, always try to choose a name which is easy to spell and remember.
Consider your brand name
Since these unique names help to establish your business identity, you are advised to register your business name as the domain name because your brand name in the main URL will help the people to search and find out your website even if they know only the name of your enterprise or products.
Domain names that are keyword rich can get you set up in the search engines, but the most important thing is to make people know what business you are in. By choosing a domain name which fits your business, you can be assured that people who are interested will click to see what you are all about.